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July 29, 2009

Cookie-Cutter vs Custom Web Site

There are many large web companies offering specialty web sites for retail stores, real estate, restaurants, travel, insurance, non-profit organizations and more. Many of them are very sophisticated and offer much more than your local web company.

The high quality web vendors have custom design, search engine friendly pages, content management systems, and plenty of bells and whistles. However, they often come with expensive setup fees ($10K or more) and monthly charges ($200 – $1,000/month or more). While these sites are professionally designed and can work very well, you can often duplicate this type of site with a local or inhouse webmaster who has access to programmers, designers, and other web professionals. Much of the site can be built for roughly the same price or slightly more than the setup fees, but the monthly fees can be kept to a minimum.

You need the proper host for the type of database and content managment system you’ll be using. For most small businesses, a simple hosting program for under $10/month will suffice. For many real estate sites where large daily downloads of MLS datafeeds are necessary, a virtual server may be required. These can generally be maintained for less than $50/month.

The problem with cookie cutter sites is not only do they have expensive monthly costs associated with them that can run from $200 to $1,000 per month, but they’re not portable. If you want to move your site to your own server, where you’re in control, you’re out of luck. If you want to hire your own webmaster for custom changes or a programmer for application changes, you’ll have to use theirs at extremely high rates, often exceeding $150/hour.

In an economy like we’re currently experiencing, large monthly fees can be devastating. What’s worse, if your web vendor happens to fall into their own financial woes, you could be left without the site you paid dearly for in setup fees. And have to start over from scratch!

It would be wiser to have your own site, your own hosting, control of your own domain names, and hire your own webmaster, designer and programmer as necessary, expanding as you go. Work with a trusted webmaster or hire one in-house (highly recommended), and contract out large scale programming or design projects through your webmaster.

Most webmasters have plenty of contacts with different areas of expertise such as programming, design, copywriting, search engine optimization, networking, content management and more. There are literally hundreds of disciplines used in the development of web sites, many of which overlap, and many of which are just different approaches to accomplishing the same goal. Your webmaster should be fluent in several of them, but no webmaster will know everything.

Many small business owners take on the web themselves, learning as they go, and hiring professionals for those things that just take too much time to learn while trying to run a business. These are the most likely to be successful, and will know who to hire and what services to procure to insure their web presence is most profitable, efficient and effective, depending on your needs.

If you don’t want to have anything to do with the technical details of running a web site, then a local or inhouse webmaster could be the best solution for you. Although they may not be the top in every facet of web development, they should be familiar with each discipline, and have the capability to expand on outsourced work. Your webmaster should be familiar with HTML, CSS, Javascript, web design, graphic design, copywriting, search engine optimization, site architecture, and at least one programming language such as PHP, ASP, C#, Java, PERL or a similar programming language to use in applications. They should also be familiar with at least one database program such as mySQL, SQL, MS Access, Oracle, or a similar database program that’s widely used with web sites. (You can use this list to qualify a potential webmaster).

In reality, anyone can build a web site in an afternoon. Software and online applications have been around for at least a decade that will allow even a 10-year-old to do this. But to have a web site that works for you, is customized to your needs, and delivers visitors that will purchase your product or services on a regular basis takes years of experience. All in all, by taking and retaining control over your web site, you’ll win in the long run.


  1. Your business website design provides your face on the internet. To your viewers, your business website design doesn’t just define how good your website is, it tells them how good your business is. This might seem a little odd at first, but think about it.

    Comment by Ed Smith — November 30, 2009 @ 5:27 pm

  2. Hi! I think that I had already contacted you recently about translating your blog so that more people can read it. TransDeluxe.com just released (August 5, 2010) a WordPress plugin that will translate your blog into 50+ languages. That means your will get traffic from people who are searching for keywords in 50+ languages – plus it means that you will be able to get 50 times more pages indexed in search engines! Please take a look at it here: http://www.transdeluxe.com/wordpress.html

    Comment by Avery McDonald — August 5, 2010 @ 11:55 pm

  3. Hi Avery,

    I like the idea of having pages translated, but probably not for the purposes of getting 50 times more pages indexed in the search engines. That would most likely be interpreted as spam. But to get more traffic because the site has been translated is an excellent way to increase the value of your site and the scope of your audience. Are you making this available directly through WordPress where you can add it as a plug-in on the dashboard?

    Comment by Jim — August 10, 2010 @ 2:38 pm

  4. Nice articles, lots peoples are need a good web design company. because designing is much more importance. so your posts is helpful for web designing customers.

    Comment by Hire Web Developer — November 30, 2010 @ 2:32 am

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    Comment by Karyn Aboulissan — December 14, 2010 @ 10:24 pm

  6. Hi, I left you a DOFOLLOW backlink on my website. This isnt a spam message, i actually did leave you a backlink on my site. If you check the top of the page you will see “Sites we like” and there will be a link to this site. Would you be kind enough to leave me a backlink? If so my website is http://crush-the-castle.com please use the anchor text “Crush The Castle” for the link and add it to a post or as a widget. Then please send me a email at backlink@crush-the-castle.com – If you want me to change your links anchor text let me know. Thanks

    Comment by GypeBemapleah — January 27, 2011 @ 3:13 pm

  7. I agree with much of what you’ve said. I run into business owners who have used large template providers like VistaPrint, because of the percieved benefits of getting a site up. Only later do they realize that the monthly fees have added up to a price above hiring a developer and that if they want to leave, many times they cannot take their domain with them.

    At times it has reached the point that when I tell someone a service like HostMonster can fit their needs for less than $6 a month, they assume their must be some crazy catch.

    I’d recommend anyone who owns a business, small or large, talk to a web developer or designer and make sure they get the most benefit for each dollar spent.

    Comment by Derek Dorr — November 22, 2011 @ 11:38 pm

  8. This is an very interesting blog about the web design and marketing, keep going on…

    Comment by hire web developer — February 23, 2012 @ 4:28 am

  9. Are you using the right keywords to optimize your website? In many cases websites are optimized for the wrong SEO keywords. You need to do the research to find out what SEO keyword phrases people actually use to search for businesses in your particular field. In many cases you will discover that SEO keyword phrases that you thought were important are in fact rarely searched for; the opposite is also true.How well does your website show up in Google, Yahoo, Ask, and Bing?

    Comment by Lakisha W. Nielsen — July 1, 2013 @ 7:44 pm

  10. Website Design Pricing & Packages How it Works. Our websites are all custom designed and optimized properly prior to being launched. We offer 3 affordable start up web design packages designed to accommodate your budget and needs. Each package is developed by us to your unique specifications and optimized according to your industry and location. Once you choose a package, you can always choose to expand or increase the content (pages), add features and we make those changes to suit your needs. Web designs Custom, unique web designs to highlight your brand are not expensive. Many web designers in Tampa believe that small businesses are having to forgo quality and service for custom affordable site designs — Custom websites are always the best choice, and we’ve made that an affordable option for Tampa and Florida small businesses including “Mom and Pop” businesses for over a decade.

    Comment by Connie J. Singleton — July 3, 2013 @ 1:36 am

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